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Why Sales Outsourcing is a good idea for Your Company

At Talents and Skills, we help businesses build successful outsourcing  teams which will lead businesses to outrageous growth. Regardless of your case, we have an interest in helping your business grow and also make sure you hit your revenue figures this year and beyond.

With the market getting more and more competitive,  Outsourcing can be a proven success tool for your business. If a business must experience an upturn as the economic landscape becomes stiffer, you have to start looking in the directions of  Outsourcing.

Traditionally, most Nigerian SMEs are stuck to the ‘do it yourself’ approach to human Resource, sales and marketing functions.  It includes a number of components that come together to make a high-performing team.

Let’s talk about why we think outsourcing your non-function will be a good idea for the business in 2020 and beyond.

Here’s how outsourcing your sales function can help grow your business fast.

Grab a cup of coffee or preferably a cup of tea and take this page with you for a read.

Sales Outsourcing (Sales-as-a-Service) as a model has become a game-changer for businesses. Whether it’s your intention to start out afresh or buttress your existing sales operation, outsourcing sales will accelerate growth.

The majority of times, do you know what is responsible for annihilating your business into losses? It’s your dawdling and rambling sales function. So, what can be done to achieve success in sales generation and ensure you close this year with amazing sales figures with the untapped potential of Sales Outsourcing?

If your company sales aren’t where they should be, don’t immediately point the finger at the sales team. Look around the edges of your sales pipeline by locking down your proposition and your marketing strategy– otherwise, the job of the salesperson is a very difficult one and to the process of recruiting or replacing a good salesperson can be a daunting task.

It has been observed that in Nigeria, most businesses (especially SMEs) generate sales and marketing shifts with in-house solutions. They either deploy a dedicated team of sales and marketing professionals or burden the prevailing employees by asking them to perform multiple roles. However, in both cases, if the acquired results lead to inconsistent sales generation or performance, the direct bearer is the organization. And as such, businesses tend to fall silently, despite the ongoing efforts.

With Sales Outsourcing, this effort can be channeled in the right direction. How do I mean? Sales outsourcing provides an excellent platform upon which companies can hinge to attract high volumes of sales for their products and services using a third-party sales company or outsourcing provider. It helps you collaborate while you leverage their sales expertise and experience for your company and services. With the market getting more and more competitive, sales outsourcing can be a proven success tool for your business. If a business must experience an upturn as the economic landscape becomes stiffer, you have to start looking in the directions of Sales Outsourcing.

Here is how sales outsourcing can benefit your business:

Rapid Growth

79% of businesses feel outsourcing can help them scale faster.

Increased Sales Revenue

With sales and marketing experts getting involved, data-driven analysis channels profits into your company’s growth strategy. This, in turn, helps attract high sales volume and profit by reducing cost consumption and resources spent on recruiting, training, managing, and retaining competent sales staff. Adding an outsourced lead, a sales generation channel or layer will increase revenue, shorten the sales cycle with a tremendous positive impact on the business.

Accessibility to the latest tool and technology

Having the latest tools and knowledge at your disposal can be expensive. For sales outsourcing companies, it is a priority for their sales force to be well equipped and trained having at their disposal different kinds of sales technology tools. These tools give support and improve their sales process and prospecting. Therefore, outsourcing sales is a cost-effective way to take advantage of the best technology as the experts take on all the heavy lifting.

Save time and reduce the cost of sales

It can be highly costly and demanding to process the sales team on the bench and to bear all their expenses without promising results. But with sales outsourcing, a direct cut to this approach can be monitored, with favorable results. Sales Outsourcing helps reduce operation inefficiencies, gain best-in-class sales technology (at a fraction of the cost), cut back on talent costs, minimize overheads, achieve better results and become more agile as time is freed up for the company to focus on core competencies.

Expand customer reach

We often hear that a data-driven approach is what sales marketing is all about, and it is very true! Sales outsourcing is not just a third party working on your sales services; instead, it is a model where all the sales parameters are subjected and considered vision to deliver the best business. When there is a data analysis model involved, you have access to potential customers easily, which could directly affect your bottom line.

 Greater accountability

Outsourced teams are paid based on success; so, their skin is well and truly in the game. As a result of greater accountability, you get stronger results and a continued business relationship.

Maximized collaboration

Marketing and sales typically operate in silos. However, a sales partner works cross-functionally. They are more agile and driven as they have access to a holistic view and are paid on results.

It can be concluded that the emergence of Sales Outsourcing is a specialized medium with which companies can extract sales benefit with a cost-control benefit because of being cost-friendly and credible.

Say goodbye to the recursive admin expenses, the people management, and having to drive performance and say hello to results and revenue delivered right to your door each month.

To find out if outsourcing your  team could result in faster growth for your business, click here to speak with one of our  Outsourcing Experts.



Talents and Skills Africa Consulting LLC as a leading HR outsourcing and business support solutions provider in Nigeria delivering a comprehensive range of HR outsourcing services from People Outsourcing to Business Process Outsourcing.

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12B, Olumoroti Street, Gbagada Phase II, Gbagada
+234 8125771958, +234 8058805444, +234 8058805333,