Contact Us:               GRADUATES FINISHING SCHOOL


“Why waste a sentence saying nothing?” -Seth Godin. Content writing as a career is both dynamic and lucrative. Starting and sustaining a career here thrives with a good mix of dedication and hard work. So what exactly should you do?

  1. First, have your target audience in mind. You write because you want it to be read. Create the buyer/reader persona you want your content to address.
  2. Read and research. Read voraciously. A good writer is a voluminous reader. Read articles, blogs, research materials etc. keep reading till you know something about everything.
  3. Enlarge and improve your vocabulary and grammar. Depending on the audience you are targeting; get familiar with their terms.
  4. Craft a topic/title/subtitle. Take time to couch a compelling title that will grab your readers’ attention at first sight.
  5. Write a top notch introduction. You can state facts or statistics, tell a story, be empathetic, cite a quote, or use humor. Just make sure the first 2, 3 lines glues the reader.
  6. Be simple and clear with your words. “Don’t use a five-dollar word when a fifty-cent word will do.” Mark Twain.
  7. Use short sentences. Be precise. Avoid too lengthy sentences; else, readers can get bored.
  8. Close your content with a summary. Give a call-to-action, if necessary.
  9. Proofread. And edit till it is just fit for your reader.
  10. Continue the process.



Virtue Edoziem is a Content Creator, Research Assistant and Social Media Associate at Talents and Skills Africa Consulting.



Talents and Skills Africa Consulting LLC as a leading HR outsourcing and business support solutions provider in Nigeria delivering a comprehensive range of HR outsourcing services from People Outsourcing to Business Process Outsourcing.

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